The 2019 TD New France Festival Where History Plays Out! 18 June 2019

Quebec City, June 18, 2019— The TD New France Festival is brimming with fun, games and entertainment! The TD Stage is the key to evening entertainment through its large scale, French-language music shows. Vilain Pingouin takes center stage with their rock music! For this 23rd edition, the New France Festival is moving to the Fortifications of Québec National Historic Site, Esplanade Park area. The Medallion, the official pass for the Festival, is now on presale for $10 in participating TD and Brunet locations and online at

“At TD, we strive to build an inclusive future where everyone can prosper. We believe rallying our communities and joining them matters, and how better to achieve this goal than by supporting events like the New France Festival? This is our chance to experience the celebrations together and to enjoy this year’s theme: games,” said Mario Létourneau, district vice-president—Eastern Quebec, Commercial Banking, TD Bank Group.

“Despite harsh times, our ancestors knew many ways to have fun, some of which might surprise you! This is why we chose fun and entertainment as this year’s theme to guide our program choices and better create a busy, varied schedule,” stated Mélanie Raymond, Chief Executive Officer of the TD New France Festival.

The Parade of Giants Returns to Grande Allée

The wonderfully colorful Parade of Giants and its historical figures return to Grande Allée. This free activity will depart from Hotel Le Concorde Quebec on August 1, the opening day of the Festival. Tickets for the VIP stands, which feature bar service and a great view of the Parade, are available for $39.99 plus taxes and service fees at

The Great Square—Where Celebrations Happen!

The Great Square is home to gatherings where visitors can meet captivating historical figures and sate their hunger at the Gourmet Market, which offers bite-sized treats featuring local products. The TD Stage offers an entertaining musical program starting with a show by a mystery artist on Thursday, August 1. On August 2, Franco-Ontarian folk rock band Les Rats d’Swompe will showcase their best under the limelight. Finally, Vilain Pingouin will perform on August 3 to help the audience remember their best memories and forge new ones! There is no better place for a colorful gathering than the Chic Choc Inn, where the innkeepers hail directly from the New France era. A festive atmosphere takes hold during the Musical Happy Hours with Chic Choc and Charles Lehouillier, where visitors are invited to discover various spirits, and music takes center stage during the Late Evenings with Boivin. The Corsaire Terrace stands close to the site entrance, offering delicious local microbrewery beer. Cicérone sells guided tours with its authentic New France characters for only $5. Tours leave the Great Square to visit the Château Frontenac, the Dufferin Terrace, the Cathedral-Basilica of Notre-Dame de Québec and the Seminary of Quebec.

The Entertainment District—Where Games Happen!

Be it at the Tailor’s Shop or at a confessional, the Entertainment District features all kinds of playful interactive entertainment. At the clandestine game parlour, gamblers who are looking for a quick buck can test their luck with bets and games of cards and dice. Between sleaze and laughter, visitors enjoy a unique experience worthy of the best gambling establishments of the time. For a change of pace, participants can learn more about garments during the New France era—or go confess their sins. Even etiquette lessons are available from Angélique de Péan, better known as la Pompadour, after whom our House of Games is named.

The Faubourg of our Origins—Where Discoveries Happen!

If you’re looking to learn more about our ancestors and how they enjoyed themselves back in the day, the Faubourg of Our Origins is your best bet. Meet the Founding Families, attend a Doll Making Workshop with the Racine Family, enjoy the rhythms brought to us by Wendake Tourism or check out old-school painting and sculpting techniques performed live.

Musée de la civilisation—Where Learning Happens!

Near the New France Festival sites, the Musée de la civilisation hosts history lectures on various subjects for each and everyone, such as Quand le jeu vidéo enseigne l’histoire : parcours d’un historien sur la plateforme with François Lafond and Du livre d’histoire au plateau de tournage : Quand l’histoire devient divertissement by Louis-Pascal Rousseau.

The History Road—Where Exploration Happens!

Looking to continue your adventure through history beyond the official sites of the TD New France Festival? Many of our partners offer history-themed activities, exhibits, tours and shows, including Ilôt des Palais, Dauphine Redoubt with Parks Canada, Maison de la littérature, Pôle culturel du Monastère des Ursulines, Plains of Abraham Museum, Musée du Fort and more. Some even offer discounts to Medallion owners. Pay them a visit!

The Medallion, Your Pass for the Festival!

The Medallion is now available on presale for $10, taxes included, in participating TD and Brunet locations in the Quebec City area, online at (fees apply) and at the entrance of our sites during the festivities. Presale ends on July 14, after which the Medallion will be sold for $12, taxes included (fees apply to online sales). Note that entry to the sites is free for visitors aged 12 or younger.

The Royal Medallion, for a Complete Experience

The Royal Medallion is worth $60, yet is sold for the low price of $45, taxes included (fees apply to online sales). It includes a gold‑colored Medallion, a tricorn hat or a flower wreath, a copper beer mug, four tasting coupons redeemable at the Gourmet Market and one coupon redeemable for a drink. The Royal Medallion is available in limited quantities on our sites and at

Discounts Available with the Medallion

Medallion owners enjoy numerous discounts and a free ice cream at the Coaticook kiosk at Esplanade Park. Add Coureur des Bois cream to your frozen treat for only $1 extra! 

Our Thanks to Our Partners

The New France Festival thanks its partners for their support and contribution to our event. We thank our presenting partner TD, Laiterie de Coaticook, Corsaire Microbrasserie, Ungava Spirits Co., Ville de Québec, Québec City Tourism, the Governments of Quebec and Canada, Brunet, Alex Coulombe ltée, Discount, LSM ambiocréateurs, Réseau de transport de la Capitale, Société des traversiers du Québec, Wendake Tourism, SDC du Vieux-Québec and St-Hubert.

We thank Parks Canada for hosting the New France Festival on one of its sites.


Finally, we thank our hotel partners, Delta Quebec Hotel, Hilton Quebec Hotel, Hotel Le Concorde Quebec and the hotel accommodation services of Service des résidences de l’Université Laval.




Interview requests:

Julie Moffet
Attachée de presse
Cellulaire : 418-580-8421



Audrey Laroche
Responsable des communications
Cellulaire : 418-410-0222