PRESS RELEASE – A presenting partner and a revamped program for the New France Festival! 15 juin 2017

For Immediate Release


A presenting partner and a revamped program for the New France Festival!

Québec City, June 15, 2017 – The New France Festival 2017 presented by TD, will be held in Québec City’s Quartier Petit Champlain – Place Royale from August 9 to 13 under the theme Lifestyles in New France. The organization is extremely proud to announce that the TD is signing on to the event as a presenting partner for the next three years. A program revamped to almost 70% will be proposed to the festival-goers. The Medallion, the festival pass is on sale today at a cost of $ 10 at participating TD locations and online at


« Thanks to this unique event–the New France Festival–Quebecers can enjoy a host of activities while celebrating the richness of our history. The program, ranging from tastings of yesteryear to fun challenges and musical performances, will surely please everyone. For TD, cultural and musical gathering activities are so important to communities that it was only natural for us to consolidate our commitment in recent years. We are proud to be associated with these celebrations that showcase our cultural heritage, « said Denis Drolet, Vice President, District, Quebec East, TD Bank Group.


« I would like to thank the TD Bank Group who, for the past six years, have shown their confidence in us and who are once again investing even more in this adventure. It is an important partnership that gives us the chance to offer a renewed programming and to allow all to come and discover, to live new experiences and enjoy the fun! You are invited to dive into the history and live to the rhythm of Lifestyles in New France! « , said Benoît Bernier, president of the New France Festival.


Cayouche, Karim Ouellet, Bon Débarras and Carotté on the TD Stage

A big hit at the place de Paris in 2015, Cayouche, is back on the TD Stage on August 12 with his guitar and his musicians to interpret the successes making him one of the most sought-after artists in the history of popular music in Acadia. Karim Ouellet, a resident of Quebec City, will make the festivalgoers vibrate thanks to the successes and the much anticipated new compositions on August 10. Carotté invites the public to a surprising evening with a punk-trad style somewhere between La Bolduc and the Sex Pistols on August 9 and Bon Débarras will offer music inspired by the traditions of French-speaking America and the rest of the world on August 11.


New historical based animation and activities
Several new activities will enchant the festival-goers. The Marché des métiers, located in parc de la Cetière, will entertain and involve young and old with the presentation of livelihoods of old. The charcoal-maker, the engineer, the notary, the cooper, the manufacturer of brooms will also be present and scattered over the sites. A New France vegetable garden recreation and animation will be another addition to the programming. Come taste what’s on the menu! In addition, seven historical conferences will be presented at the Musée de la civilisation, for history enthusiasts. Thank to Parks Canada for their contribution to the conferences and program of New France Festival.


The 100% Outlandish is expanding

The 100% Outlandish, a big success last year, will be even bigger with four fun activities: the Wheelbarrow Race hosted by Marto Napoli, the Corncob Eating Challenge, and a first this year—the Needle in Haystack, and the Chicken Throw (plastic chickens!).


The 400th anniversary of the establishment in New France of Marie Rollet and Louis Hébert highlighted

400 years ago the first settlers to settle in New France, Louis Hébert and Marie Rollet, set foot in Quebec. The Opening Ceremony of the New France Festival takes advantage of this anniversary year to commemorate the arrival of the couple. A historic conference will be dedicated to them and presented by Mr. Jacques Mathieu.


In addition, the Medallion 2017 is a nod to the first two settlers. Louis Hébert is considered to be the « father of agriculture » in New France, and is therefore symbolized by the sheaf of wheat. His wife Marie Rollet, for her part, was dedicated to the education of the Amerindians and is represented by an open book.


First experience in the place des Canotiers

The New France Festival will take place for the first time at the place des Canotiers. Military encampments in the form of historical reconstructions will be set up there. The organization wishes to thank the Commission de la capitale nationale du Québec for the use of this site. The Quartier Champlain area – Place Royale will serve as a decor for the festivities with a multitude of sites that will be exploited such as the place de Paris with Auberge SAQ and the TD Stage, Place Royale with the Corsaire Terrace, the parc de la Cetière, the Batterie Royale, the Maison Louis-Fornel, the Musée de la civilisation, and the Unesco Park with ancestral demonstrations by the Hurons-Wendat. Saint-Pierre Street will become a street of merchants while the surrounding streets will be full of hawkers.

Consult the complete program


Return of the classics: Parade and Gourmet market!

A magnificent colorful walk–the Parade is an opportunity for all to step back into the past while giants and craftsmen parade by. It is free for all and will be held during the opening day, August 9, on Grande Allée. A Marie Rollet enactment will be created especially for the occasion. Also, in the heart of the Place de Paris, the Gourmet market will again host food kiosks, including the Barbecue of yesteryear where the famous pilons de dindons (turkey legs) can be tasted! The strong men, demonstrating their feats of strength will perhaps let themselves be tempted!


The Medallion
The Medallion, the festival pass, is available at participating TD locations in the Québec City region, at the Musée de la civilisation, at the Musée national des beaux-arts du Québec, at and at the entry to the sites during the festivities. It is now available in presale for $ 10 (tax included) until July 15. It will then be sold at a cost of $ 12 (tax included). Admission is free on sites for 12 years and under. A Coaticook ice cream is offered free of charge on the Festival site with the purchase of the Medallion.


The Royal Medallion; A must for the most enthusiastic
The Royal Medallion, valued at $ 70, is on sale for the standard price of $ 45 (tax included) plus service charge. It includes a gold-plated medallion, a tricorn hat or a crown of flowers, a pewter beer mug, four tasting coupons at the Gourmet marketing and a drink. The Royal Medallion is available on the Festival sites or online at


Take the bus!
For the duration of the New France Festival, the Réseau de transport de la Capitale (RTC) remains the most efficient way to access the sites. To get close to the festivities, routes 1 and 11 are the best choices.


Thanks to our partners

The New France Festival thanks their partners for their contribution and collaboration to the event. Thanks to the presenting partner, TD, as well as to the SAQ, Laiterie de Coaticook, Corsaire Microbrasserie, Québec City Tourism Office, Quebec City, Government of Quebec, Government of Canada, Alex Coulombe Ltée, Discount, Réseau de transport de la Capitale, la Société des traversiers du Québec and St-Hubert. Finally, thanks to our hotel partners, Delta Québec, Hilton Québec, Le Concorde Québec and the hotel accommodation for the Residence Services at Université Laval.



 Interview Requests:
Julie Moffet
Press Officer
Cell: (418) 580 8421

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Mitémo Chevalier
Account Executive
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